Crisis communication is essential for protecting brand image, employees, customers, and assets. When an emergency or unplanned event occurs, all stakeholders must be notified immediately and told how they will be impacted and actions they should take.
Having crisis communications software at your disposal can allow your corporation to respond quickly and accurately to a variety of crises, including PR disasters, cyber-security breaches, and natural disasters. Let’s take a closer look at how a crisis communications plan can benefit your company and in which situations you should use a crisis communications platform.
What Is Crisis Communication?
Emergencies always occur at the least expected times and require rapid response. For these reasons, you need to plan for emergencies and critical events in advance so you are not wasting time determining what to do and trying to reach people. One of the key components of a crisis management plan is a way to contact all the key members of a team to determine what is happening and the appropriate next steps.
Since crisis communication is the process of disseminating information throughout an organization during a crisis event, you need an effective vehicle for delivering key details and gathering feedback. Emergency communication systems like ZipBridge offer several benefits, including connecting response teams instantly and safeguarding business operations. It’s for these reasons you should build an emergency team communication system into your crisis management plan.
Situations Where You Need a Crisis Communications Platform
Because we live in a chaotic world, there are numerous situations where a crisis communications strategy would be necessary. The most common types of crises that could benefit from an emergency conference call system include:
PR Disasters
As part of the management team, you are responsible for formulating a crisis response when your company’s reputation is at risk. Whether a customer is attacking your organization on social media or a product defect has been reported, your employees need to be able to get in touch with each other to discuss potential solutions. When your company has a critical event management calling system, team members can connect within seconds over the phone wherever they are.
Cyber-Security Breaches
In the event your company’s cyber-security is attacked, you will want to be able to trust your IT department can communicate quickly and effectively. A crisis notification system ensures they can discuss strategies over the phone in seconds. It also enables them to communicate with the rest of the company, notifying them of reduced functionality or key steps each employee should take to safeguard company data.
Natural and Man-Made Disasters
Natural crises can affect employee safety and company operations. With a sophisticated alert notification system, you can communicate important safety information and procedures to keep employees and company assets safe and informed. Security at work is equally important and the ability to take quick action when any sort of security breach is detected or suspected is critical.
Stay on Top of Crisis Situations With a Premier Emergency Communications System
Don’t get caught off-guard by emergencies and critical events. Instead, empower your team to make timely decisions by integrating an emergency communications system into your crisis management plan. Contact ZipBridge today to find out how our outbound conference calling system can benefit your corporation.